Marketing and Media

Using the media is a very effective way of promoting your club and its successes to the community. This can be as simple as ringing your local newspaper if you've got an event on or your club has an interesting story to tell.

• Find out what they're interested in covering and how you can give them the information
• Check their deadlines and requirements
• Developing a good relationship with your local media can be useful for raising your club's public profile
• The good thing is that once this relationship is established, future contact with them will be a lot easier

For more information on how to build a relationship with your local media, download the information sheet below...

Newspaper coverage for your club

Marketing Your Club

The benefits of promoting your club in your community are more than just membership. Promotion and awareness of your club could lead to increased volunteers, sponsorships and other partnerships. The Information Sheet below talks about various ways to promote your club including an online presence, around your community, through the media and working with schools.

Promoting your club

Have you thought about leaving brochures for your club at local accommodation as most of them have folders for local attractions in every room - that's a lot of people learning about your club!

Sport New Zealand has also put together some resources about marketing and growing your club here - Growing Your Membership

Marketing Posters

It is still important to promote your club to the community and good old-fashioned posters are still the best way to do this. Below is an example... (if you have any good posters that you don't mind sharing, please contact us)

Sample poster 1