Today’s consumers want their lives moulded around them. They are looking for experiences that will deliver what they want, when they want it and where they want it. Creating your club’s activity timetable to meet their needs can have a huge effect on getting more people through the door more often – giving you the competitive edge over other sports clubs in your community.
Ensure you offer programmes that provide opportunities for members to participate in a range experiences, such as:
Members will expect immediate satisfaction and want your timetable to match theirs, not the opposite. Research shows that being able to do activity at a time and cost that suits them is a major driver of participation.
The perfect mix for your club will depend on your membership demographic. Find out what they want. Use the Squash New Zealand Athlete Pathway to understand where people are on their journey and offer programmes that meet their needs.
See the national insights into squash programmes click here
Use the national programmes and supporting resources to help you here