World Masters Games 2017 celebrates one of the most important milestone in the lead up to the Games – ‘One Year to Go’! On Thursday 21 April, the countdown clock will dip under 365 days until the Opening Ceremony at Eden Park officially launches 10 days of sporting excitement and camaraderie.
There is diversity amongst the athletes who’ve already signed up to the Games, with competitors from more than 50 countries already confirming their registrations, and ages ranging from 25-95 years.
A range of activities are organised to raise awareness of the milestone, with a particular focus on taking the Games around Auckland and Waikato to ensure locals don’t miss out on this opportunity of a lifetime to compete in the world’s largest multi-sport event on their ‘home ground’. Activities include:
WMG2017 Staff Roadshow
Between 21-29 April, the WMG2017 Volvos will take to the roads of Auckland and Waikato with staff ready to share the Games story with sports clubs, community and leisure centres, sports shops and anywhere else with a community noticeboard. This is an opportunity for them to create connections with the grassroots community to encourage participation in the Games – as an athlete or volunteer.
NZ Herald Wrap
On Wednesday 27 April, the Sport/Business section of the NZ Herald will be wrapped in a WMG2017 supplement, taking the Games to a large audience throughout many workplaces and homes. In addition, six of NZME’s regional papers will also be wrapped.
On Saturday 30 April, all-day activations will be set up in four high profile locations – St Lukes, Sylvia Park, Botany Town Centre and Wynyard Quarter, to create a fun and engaging platform to speak directly to prospective athletes. In addition, there will be mobile crews in Auckland and Waikato visiting sporting and leisure facilities to speak to people as they participate in Saturday sport – either themselves or with their families. As a special bonus for weekend warriors, there will also be a giveaway of free coffees in WMG2017-branded coffees cups at six Auckland cafes in areas where people stop in for a morning coffee before/after their exercise, reminding them it’s just one more year of training until the Games! MediaWorks, will be helping create profile around both of the activities with a schedule of advertising and promotional support across a number of radio stations.
WMG2017 Digital Channels
WMG2017’s digital channels will be very busy with 1YTG messages throughout the ten days, with website, social media and direct content all having a 1YTG theme. A Facebook event will be created which will officially add the Opening Ceremony at Eden Park to supporters’ social calendars.
Domestic Sales Promotion
To encourage New Zealanders to get their registration completed, a competition will be run with everyone who enters the Games by 31 May to go in the draw to win a $500 sporting goods voucher. This competition will be promoted in the NZ Herald wrap, at the public activations on 30 April and throughout digital channels.
HOW YOU CAN HELP
Simply promote WMG2017 athlete registrations and volunteer applications among your members and supporters!
Where can you get more information?
Check out the World Masters Games 2017 website here