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Social sharing - most will have heard of it and will probably have taken part in it. Today with social media nearly everyone shares something about themselves online. What they ate, where they have been, who they are with, what they like and do not like.
But as a squash club, why do you need to be aware about this?
The most trusted source of information comes from people we know. Research has shown that over 80% of people will trust the recommendations of people they know and would act upon them.
The second most trusted source is websites – such as your club’s official online presence (website, social media) – with around 70% reporting they would trust this source.
What might surprise you is the equally impressive proportion of people who said they would trust and act upon the recommendations of those they don’t know, around 60% - coming in as the third most trusted source.
So what should your club do?