Millennials (also called Generation Y) are adults aged 18-34. They represent the biggest target market for fitness facilities, now and for the foreseeable future. They are also highly active in fitness-type activities and using social media. Millennials want short, sharp workouts. No wonder high intensity interval training (HIIT) is everywhere – on television, on the web, in magazines… As time poverty increases, people are demanding exercise options that are proven to deliver serious results, fast. That’s why specialised facilities such as CrossFit are popping up everywhere and taking bigger market shares.
Such high-energy activities act as magnets for Millennials who are looking for new types of fitness experiences that offer maximum value, both for money and time.
By providing programmes to meet their needs, they will join your club and will trust you with their health - so it is your responsibility to make sure you deliver on this. Getting your members to introduce fitness into their regular squash routine will help them achieve their goals faster and will make it more likely that they will stay a member.
Evidence shows Millennials crave the opportunities to connect with like-minded people, challenge and convenience in dedicated spaces suited to achieve these things – such as a squash court.
The latest research demonstrates that the secret to ultimate fitness is intensity – not volume. This means the flexible SquashFit programme is the ideal solution for your club to provide as part of its programme offerings to bring more young adults inside your facility. Not only does it add the fitness edge people are looking for, but it also complements your other squash activities because squash is at the core of every exercise. It can be used by people of all ages and abilities too.
To start find an aspirational, passionate, young leader who can deliver a combination of coaching and motivation to your members.