People play squash to get results – whether this is wanting to socialise with friends, develop new skills, improve their health or compete to the highest level of competition.
There are squash courts everywhere, so why do we choose to play in a club? The answer is motivation. People hope and expect that in a club environment, they’ll be inspired and able to achieve more than they can on their own. Motivation is therefore the secret to your success as a squash club and community.
We know that one of the most powerful motivators is to make squash social. This means group programmes and activities will get more people playing more squash more often. Evidence suggests those who play in group programmes will play regularly, stay longer, tell more people and are less likely to leave your club.
Look at the types of programmes your club could offer. Getting people playing together builds strong connections. We like to be around other people after all!